Websites · Brown Box Co.
Turning manufacturing capability into a modern ecommerce experience
A packaging business that competed on price rebuilt its site around the value it actually delivered.
The Business
Brown Box Co. supplies custom packaging to D2C brands across India.
The Challenge
Enquiries were price-led, and the website described materials rather than the commercial benefit of good packaging.
What We Found
- Buyers compared quotes with no way to judge quality
- The strongest differentiator — design support — was buried on an inner page
- No proof of past work above the fold
The Strategy
- Reposition around unboxing experience and repeat purchase
- Lead with design capability, not material specs
- Introduce project proof early in the journey
What We Built
- New sitemap and homepage messaging
- Capability and process pages
- Enquiry flow with project context fields
Before / After
Before
A materials catalogue with a contact form.
After
A capability-led site that qualifies buyers before the first call.
Results
- Higher-quality enquiries
- Fewer pure price comparisons
- Shorter first-call qualification
What We Learned
When a category defaults to price, the fastest differentiation is to change what buyers evaluate.
Services used
- Growth Strategy
- Websites & Digital Experiences
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