The pattern
Feature lists answer 'what is it'. Buyers arrive asking 'is this relevant to me, is it better, and can I trust it'. A page answering only the first question relies on the reader to translate.
A practical structure
Outcome, audience, mechanism, proof, then detail. That order survives across service and product pages alike.
FAQs
Do features still matter?
Yes — for buyers already in evaluation. They just should not open the page.